In many ways, fashion is all about creativity and innovation – constantly evolving styles and looks are part of what makes it all so interesting! But unfortunately there’s also a downside – the fashion industry is one of the largest contributors to environmental pollution. Fast fashion in particular has led to an abundance of cheap, mass-produced clothing piling up in landfills after only a few wears because the strap came off, the threads came loose, or the dye faded and the garment became unwearable. 

The good news? Making small, mindful choices – like repairing clothes, choosing sustainable fabrics, or buying secondhand items – can drastically reduce your fashion footprint. By buying durable, high-quality pieces, you can limit the need for constant replacements; and by opting for eco-friendly fabrics such as cotton and recycled materials, or luxury fabrics like silk, you can not only reduce waste but also take a more thoughtful approach to fashion. Read on to learn five ways to reduce your fashion footprint!

Step 1: Buying quality over quantity

Fast fashion is built on a model of frequent replacement, but the trick with well-made garments is that they can last for years, cutting down on waste and the need for constant consumption.

At Scarlett Gasque, we only use the best quality textiles for our high-end pieces, such as locally sourced 100% silk satin, and unlike many competitors who use plastic boning, our corsets are supported by more durable and eco-friendly spiral metal boning, which provides long-lasting support without compromising on your comfort.

By focusing on the longevity of your garments (and we aren’t just talking about your lingerie…), you can avoid the cycle of constant replacement. Buying fewer, higher quality items can also lead to a wardrobe that’s more stylish and unique! 

Step 2: Finding and embracing secondhand and vintage clothes

Finding quality garments that don’t break the bank isn’t without challenges, but buying secondhand or vintage clothing is one of the most reliable and sustainable ways to reduce the demand for new production.

To find vintage pieces, start by exploring local charity shops, thrift stores or dedicated boutiques in your area. A quick online search on apps like Google Maps can help you discover hidden gems near to you. For online shopping, platforms like Depop and Vinted also provide a wide variety of gorgeous pieces that are waiting for a new home.

Just remember, whether in person or online, always ask questions about the item’s condition, size, fabric quality and care instructions to ensure you’re making an informed purchase.

Step 3: Learning how to repair and care for clothes

Sustainability starts with taking care of the garments you already own. Proper care and maintenance can significantly extend the life of your clothes, keeping them out of landfill sites and looking good for as long as possible.

Tip 1: Basic repairs

Learning simple repair techniques like sewing on buttons, fixing small tears or reattaching loose seams can make a huge difference. Invest in a basic sewing kit, and don’t be afraid to mend your favourite items (after practising on your not-favourites, perhaps) before replacing them! Patching up minor damage can prevent it from becoming a bigger issue.

Tip 2: Proper washing

Washing your clothes less frequently and in colder water can reduce wear and tear on fabrics. When you do need to wash an item, choose a more gentle cycle and an eco-friendly detergent. Avoid overwashing or more aggressive washing of delicate fabrics such as lace, silk or wool (as these can break down with too much agitation or heat). 

Tip 3: Smart storage

Storing clothes properly is just as important as keeping them repaired and clean. Fold heavier items such as sweaters or trousers to prevent stretching, and hang any of your more delicate pieces on padded hangers to maintain their shape. For seasonal items, store them in breathable garment bags to avoid dust and deterioration to the fabric.

By taking better care of your wardrobe, you can not only keep your favourite items for longer, but also reduce the need to constantly replace items – making your wardrobe more sustainable and future-friendly!

Step 4: Choosing sustainable fabrics and producers

The fabrics we choose to buy can have a significant impact on the environment (even if the item sticks around for a long time). Synthetic materials like nylon and acrylic are made using fossil fuels and contribute to irreversible greenhouse gas emissions during their production. These fabrics also aren’t biodegradable, meaning they can sit in landfill for centuries while also contributing to microplastic pollution in our oceans when being washed.

Choosing natural, biodegradable fabrics such as cotton, linen and silk helps to reduce these negative environmental impacts. Natural fabrics break down more easily and have a smaller carbon footprint – meaning your great-grandchildren won’t be dealing with their clean-up!

At Scarlett Gasque, we proudly use luxurious fabrics such as 100% silk satin, aligned with our shared vision of a more sustainable future and reduced environmental harm. Silk is produced using fewer chemicals and less water than synthetic alternatives like synthetic satin; so it not only feels and looks better, but it’s also kinder to the environment. 

Step 5: Finding and supporting ethical brands

Supporting ethical brands is another powerful way to reduce your fashion footprint and make more responsible style choices. Look for companies that prioritise transparency, sustainability, and ethical production methods to help reshape the industry for a better future.

To find ethical brands, look for certifications like Fair Trade, which ensures safe working conditions, fair wages, and environmental responsibility throughout the entire supply chain. You can also look for the OEKO-TEX Certification when buying garments or other textile products, which guarantees the fabrics are free of harmful chemicals. Online platforms like Good On You are also helpful tools for identifying ethical brands. They rate companies based on their environmental impact, labour practices, and animal welfare, making it easier to identify the most sustainable options.

By making use of these tools and looking out for certifications as part of your shopping routine, you can contribute to a system that puts the planet first.

Choose Scarlett Gasque for Future-Conscious Fashion

So there you have it, investing in quality pieces, properly caring for your clothes, and supporting ethical brands can all help to reduce your fashion footprint. And it starts with making mindful decisions every day!

Each small change we make has a collective impact, helping to reduce waste, protect the planet, and reshape the fashion industry for the better.

For those looking to make more mindful fashion choices, Scarlett Gasque offers a stunning collection of luxurious, sustainably produced lingerie that combines timeless design with ethical practices and is built to last.

Each piece in our collections is crafted with care, using the highest-quality materials so you never have to compromise on style.